A STUDY ON SOCIAL MEDIA SLANG ON GENERATION Y IN RADITYA DIKA PODCAST WITH KEANU

Abstract

This study investigates the use of social media slang by Generation Y as represented in the Raditya Dika Podcast featuring Keanu. Social media slang has become an essential part of daily communication among Generation Y due to their intensive interaction with digital platforms. This research specifically aims to identify the types of social media slang used in the podcast, analyze their linguistic forms, and explain their communicative functions. A qualitative descriptive method was applied by analyzing utterances taken from one full podcast episode uploaded on YouTube. The findings reveal that social media slang in the podcast appears in the form of single words, phrases, and borrowed expressions, and functions to create humor, express emotions, build intimacy, and reflect Generation Y identity. This study confirms that podcasts serve as an important medium for observing contemporary language use influenced by social media culture.