PENGARUH JIWA KEWIRAUSAHAAN DAN KREATIVITAS USAHA TERHADAP KEPUASAAN PELANGGAN PADA BENGKEL JOY MOTOR (THE INFLUENCE OF ENTREPRENEURIAL SPIRIT AND BUSINESS CREATIVITYON CUSTOMER SATISFACTION AT JOY MOTOR WORKSHOP)

Abstract

This study was conducted to determine the extent to which entrepreneurial spirit and business creativity influence the level of customer satisfaction at the Joy Motor workshop. Entrepreneurial spirit reflects the spirit of business, the courage to take risks, and the ability to manage a business effectively. Meanwhile, business creativity is related to the ability of the workshop owner to generate new ideas, provide more attractive services, and innovate in work. This study used a qualitative approach by collecting data from Joy Motor workshop customers. The results of the analysis show that entrepreneurial spirit and business creativity have a positive effect on customer satisfaction. This means that the higher the entrepreneurial spirit and creativity of the business owner, the greater the satisfaction felt by customers. Therefore, it is important for workshop owners to continue to innovate and improve the quality of service to keep customers satisfied and loyal